The challenge
In consultancy, you're selling intelligence. Thought leadership gives buyers a sneak peek into your unique grey matter, and if it's a fresh, head-turning perspective, you stand out. Get it in front of a big audience and your brand awareness gets a serious boost. Then you're front of mind when your services are needed, and the sales conversation is easier too.
At one consultancy, a stellar-smart consultant ran a survey and interviews with client leaders in the health, safety and wellbeing sector. The mission: get the findings in front of everyone who mattered.
What I did
- Strategic launch. I launched the report with a leading trade publication that gets over 500,000 unique visitors a year, nearly half of them health, safety and wellbeing leaders. An exact match for the target audience. Everyone who downloaded the report gave their email address, and those who agreed to third-party marketing went into HubSpot.
- Webinar. The consultancy's managing director, the report's author and two clients presented the findings in a webinar.
- Integrated digital marketing. Advertising with the trade publication was part of the launch package. I added a landing page on the consultancy's website, LinkedIn, website updates and emails to spread the word.
