The challenge
This specialist consultancy helps ballet companies, conservatoires and arts organisations make classical dance genuinely inclusive. Its founder has a methodology that could change how ballet is taught, making it accessible for every body.
The next step was turning that expertise into a consultancy organisations could easily find, understand and buy from. It needed a growth strategy, services that buyers could easily understand and budget for, and a way to prove its authority to the sector at scale.
What I did
- Three-year business strategy. Built from in-depth discovery sessions, a roadmap to 2028 set out the consultancy's goals, income streams and a quarterly action plan, with organisational consultancy as the primary growth focus.
- Productised services. Three one-pagers turned consultancy, CPD and mentoring into clearly defined packages, with a deliberate pathway leading clients from training into higher-value consultancy.
- Thought leadership on Instagram. By analysing top-performing content, I built a repeatable framework for short-form video that teaches the methodology in action, positioning the consultancy as the go-to expert in accessible ballet.
- Podcast launch. We launched the world's only dance and disability podcast, giving the consultancy a long-form thought leadership channel and a platform for conversations with dance leaders across the sector.
- Proposition and positioning. Consistent messaging across the consultancy's profile, pinned content and materials, leading with the founder's own methodology as a distinctive, ownable approach.
- Bid writing. Funding applications to national arts funders and sector commissioning programmes, using the consultancy's reach and sector standing as evidence of impact.
