The challenge
Whether it's an article, a LinkedIn post or a webinar presentation, your content needs one consistent tone. Consistency gives people a clear picture of your brand, and it builds trust.
At this global professional services organisation, there was a disconnect. People came from all over the world, many on secondment from member firms. Writing styles varied, and so did ideas about what good business writing looked like. A tone of voice and style guide existed, but few people knew about it or how to put it into practice.
What I did
I designed and delivered a hands-on programme to power up their writing.
- Interactive workshops. No dull lectures. Fun, practical sessions full of lightbulb moments, covering how to recognise and refine your own writing style, the must-knows of the tone of voice and style guide, hands-on practice, and grammar and style refreshers to keep things razor sharp.
- A weekly Clinic with Clare. An open-door writing clinic where people brought real work for personalised feedback. No judgement, just practical advice.
"It opened my eyes to my own communication style across all the work I do, and I've already started putting changes into effect. The exercises worked well, and there was a good balance between group and individual work. It would be good to regularly revisit this topic."
Edward TurnerAssociate Director, Grant Thornton International Ltd
