--- title: Honest Marketing | One person. Your whole marketing team. description: Marketing for consultancies and B2B firms. Clare turns your experts' thinking into content that wins work, and manages everything that gets it out there. --- [![Honest Marketing](https://www.honestmktg.co.uk/hs-fs/hubfs/Website/honest-logo-black.webp?width=150&height=54&name=honest-logo-black.webp)](https://www.honestmktg.co.uk/?hsLang=en) - [What I do](https://www.honestmktg.co.uk/what-i-do?hsLang=en) - [How I roll](https://www.honestmktg.co.uk/how-i-roll?hsLang=en) - [Mic drop moments](https://www.honestmktg.co.uk/mic-drop-moments?hsLang=en) - [Wisdom](https://www.honestmktg.co.uk/wisdom?hsLang=en) - [Contact](https://www.honestmktg.co.uk/contact?hsLang=en) [Book your free content convo](https://www.honestmktg.co.uk/book-a-content-convo?hsLang=en) Menu AI means every consultancy can publish but few are worth reading. # One person. Your whole marketing team. I'm Clare Wener. I help consultancies and B2B firms turn their experts' thinking into content that wins work. And I manage everyone and everything that gets it out there. [Book your free content convo](https://www.honestmktg.co.uk/book-a-content-convo?hsLang=en) [What I do](https://www.honestmktg.co.uk/what-i-do?hsLang=en) ![](https://www.honestmktg.co.uk/hubfs/Website/icon-halftone-dots.webp) ![Pop-art illustration of a woman shouting through a megaphone above a city skyline](https://www.honestmktg.co.uk/hs-fs/hubfs/Website/hero-megaphone-woman.webp?width=900&name=hero-megaphone-woman.webp "Pop-art illustration of a woman shouting through a megaphone above a city skyline") ## Consultancies and B2B firms I've worked with Tribe Grant Thornton International ACCA TYLT Spike The PSC BeDeveloped New Minds Suzie Birchwood Consultancy ![Clare Wener, founder of Honest Marketing, smiling, with comic lightning bolts](https://www.honestmktg.co.uk/hs-fs/hubfs/clare-wener-headshot-with-bolts.png?width=988&name=clare-wener-headshot-with-bolts.png "Clare Wener, founder of Honest Marketing, smiling, with comic lightning bolts") ### Meet your one person I'm Clare. I've worked in marketing and content for over 20 years, from the Department of Health and Social Care to building and leading the marketing function at boutique management consultancy, Tribe. I love seeing the bigger picture and creating the strategy that gets everything pulling in the same direction. I'm also a writer with a geeky appreciation of the English language, a trained eye for design and a HubSpot marketing know-it-all. And I love AI. In the right hands, it's just astonishing. [Get to know me](https://www.honestmktg.co.uk/how-i-roll#about-me) ## You know you should be doing more of this stuff. **I know how it is.** You started your consultancy and took every bit of work going. You've got clients now and you're doing OK. But you've got ambitious growth targets, and you want to go after the clients you really want to work with. To show them your unique blend of brainy brilliance, you need webinars, whitepapers, reports, video snippets, podcasts and LinkedIn posts - knowledge nuggets that kick-start conversations. You know you should be doing more of this stuff. But your consultants are billable and everyone's focused on client delivery. And now there's AI. Every firm in your space can publish a "thought leadership" article in 30 seconds. Your buyers' feeds are full of them. They all sound the same, and senior decision-makers can tell. I'm honest, and I see you. ## Your expertise is the product. Your content should prove it. AI can't sit down with your consultants and find the point of view nobody else has. It won't pin down your busiest partner for 20 minutes and turn that conversation into a piece people talk about. I can. I'm your one person for marketing. I find the original angles in your experts' heads, create and design the content, and manage everything that gets it out there: the HubSpot specialist, the ads expert and the AI tools that speed it all up. ![](https://www.honestmktg.co.uk/hubfs/Website/icon-lightning-bolts.webp) By delivering POW!, that's Pearls of Wisdom that pack punch, you'll grow existing accounts and add more names to your client list before you know it. [The Honest Way, explained](https://www.honestmktg.co.uk/how-i-roll#the-honest-way) ![](https://www.honestmktg.co.uk/hubfs/Website/icon-halftone-dots.webp) ![POW! comic-style burst, Pearls of Wisdom that pack a punch](https://www.honestmktg.co.uk/hubfs/Honest%20brand%20images/POW%20logo.png "POW! comic-style burst, Pearls of Wisdom that pack a punch") ## What I do Everything a consultancy needs to turn expertise into new business. ### [![Two shooting stars](https://www.honestmktg.co.uk/hs-fs/hubfs/Website/icon-shooting-stars.webp?width=279&name=icon-shooting-stars.webp "Two shooting stars") Your one person (fractional CMO) Senior marketing leadership without the senior hire, plus a hand-picked network of specialists, all managed by me. More](https://www.honestmktg.co.uk/what-i-do#fractional-cmo) ### [![Woman studying something through a magnifying glass](https://www.honestmktg.co.uk/hs-fs/hubfs/Website/card-strategy-magnifier.webp?width=419&name=card-strategy-magnifier.webp "Woman studying something through a magnifying glass") Marketing strategy A plan built around how your clients really buy: long sales cycles, several decision-makers and all. So every piece of content earns its place. More](https://www.honestmktg.co.uk/what-i-do#marketing-strategy) ### [![Colourful brains and speech bubbles, showing what makes customers tick](https://www.honestmktg.co.uk/hs-fs/hubfs/Website/card-tone-of-voice-brains.webp?width=420&name=card-tone-of-voice-brains.webp "Colourful brains and speech bubbles, showing what makes customers tick") Ideal customer and messaging workshops What keeps your ideal customer awake at night? I uncover their challenges, goals and how they consume content, then shape messaging that speaks straight to them, so everything you create lands. More](https://www.honestmktg.co.uk/what-i-do#ideal-customer-and-messaging) ### [![Excited man holding a glowing lightbulb](https://www.honestmktg.co.uk/hs-fs/hubfs/Website/card-thought-leadership-lightbulb.webp?width=359&name=card-thought-leadership-lightbulb.webp "Excited man holding a glowing lightbulb") Thought leadership Your consultants' expertise is what you sell. I get it out of their heads and in front of the decision-makers who need to hear it. More](https://www.honestmktg.co.uk/what-i-do#thought-leadership) ### [![Woman at a computer surrounded by flying papers](https://www.honestmktg.co.uk/hs-fs/hubfs/Website/card-content-creation-papers.webp?width=420&name=card-content-creation-papers.webp "Woman at a computer surrounded by flying papers") Content creation Guides, reports, articles, podcasts, webinars, case studies and LinkedIn. Original ideas, delivered on time, every time. More](https://www.honestmktg.co.uk/what-i-do#thought-leadership) ### [![Woman in the desert looking through binoculars](https://www.honestmktg.co.uk/hs-fs/hubfs/Website/card-hubspot-binoculars.webp?width=420&name=card-hubspot-binoculars.webp "Woman in the desert looking through binoculars") HubSpot and data-driven marketing Connect your content to your CRM and see which deals it influenced. Finally, a straight answer when your board ask what marketing delivers. More](https://www.honestmktg.co.uk/what-i-do#hubspot) ### 1 person to manage it all ### 70+ leadership influenced deals ### 15+ happy clients ### 50+ years' combined experience across me and my specialist network ## Mic drop moments Real results for consultancies and B2B firms, and what their people say about working with me. ###### Featured mic drop moment ### Culture change content that delivered the POW! Prospects at a culture change consultancy kept saying the same thing: "We know we need to change, but we don't know where to start." So I created a Culture Change Starter Guide that answered exactly that, and turned it into the firm's go-to lead generator. [How we pulled it off](https://www.honestmktg.co.uk/mic-drop-moments/culture-change-content?hsLang=en) "I want to say a massive thank you for all your expertise and input on our marketing so far. It's been so helpful to see where we can make improvements as we try and adopt this new tone of voice and ways of articulating our message." **Elanor Bond** Associate Partner, The PSC "Perhaps most valuable of all is her ability to swerve the fluff, stand firm on her values, and deliver an honest and frank appraisal of any and all situations." **Matt Hodkinson** Chief MEHscapologist, TYLT [More mic drop moments](https://www.honestmktg.co.uk/mic-drop-moments?hsLang=en) ![](https://www.honestmktg.co.uk/hubfs/Website/wisdom-gift-box.webp) ## Latest Wisdom Practical thinking on marketing for consultancies and B2B firms. [Gain some wisdom](https://www.honestmktg.co.uk/wisdom?hsLang=en) ###### Article ### But what happened next?! Storytelling and professional services content marketing Why the pull of a good story is your secret weapon in B2B content, and how to use it. [Read the article](https://honestmktg.co.uk/wisdom-post/storytelling-and-professional-services-content-marketing/?hsLang=en) ###### Article ### Kapow! How tone of voice saves your brand from content confusion Lots of people writing for your firm? Here's how to make it all sound like one brand. [Read the article](https://honestmktg.co.uk/wisdom-post/kapow-how-tone-of-voice-saves-your-brand-from-content-confusion/?hsLang=en) ###### Article ### How HubSpot can boost your business growth Got HubSpot but know you could be doing more with it? Start here. [Read the article](https://honestmktg.co.uk/wisdom-post/article-how-hubspot-can-boost-your-business-growth/?hsLang=en) ## Honest answers The questions consultancies and B2B firms ask me most. What does Honest Marketing do? Honest Marketing is me, Clare Wener: a one-person marketing team for consultancies and B2B firms. I shape your marketing strategy, turn your experts' thinking into thought leadership, run HubSpot so you can see what's working, and manage the specialists and AI tools that get it all out there. Who do you work with? Consultancies and B2B professional services firms with ambitious growth targets. I've worked with The PSC, Spike, Tribe, Grant Thornton International and ACCA. If your expertise is what you sell and your consultants are too busy to market it, get in touch. What's a one-person marketing team, and how is it different from an agency? You get one senior marketer who does the thinking, creates the content and coordinates everyone else: ads specialists, HubSpot experts and AI tools. No account managers in between. Senior experience without the overheads, and one person accountable for results. Do you use AI to create content? Yes, for the heavy lifting: research, first drafts, repurposing and analysis. But the ideas come from your experts, and I shape and check every word. While AI makes content faster to produce, it doesn't make it original. That's the bit you hire me for. How do you prove marketing is working? I connect your content to your CRM, often HubSpot, so you can see which pieces generated leads and influenced deals. You get regular, honest reporting on what's working and what isn't. How much does it cost? Most clients have me on retained support, so I'm there month in, month out. Depending on the brief, I can also work by deliverable, such as a strategy, a messaging workshop or a thought leadership report. Every brief is different - the best way to find out is a free content convo. Where are you based? St Albans, Hertfordshire. I work with companies across the UK and internationally, mostly remotely, and in person when needed. What happens in a free content convo? A 30-minute call about what's working in your marketing, what isn't and where your expertise could be working harder. No pitch deck and no obligation. You'll leave with at least one idea you can use straight away. ![Retro pop-art illustration of a smiling woman in glasses on the telephone](https://www.honestmktg.co.uk/hs-fs/hubfs/Website/cta-retro-phone-woman.webp?width=700&name=cta-retro-phone-woman.webp "Retro pop-art illustration of a smiling woman in glasses on the telephone") ## Need an honest chat about your firm's marketing? A 30-minute conversation about what's working, what isn't and where your expertise could be working harder. [Book your free content convo](https://www.honestmktg.co.uk/book-a-content-convo?hsLang=en) ![Honest Marketing](https://www.honestmktg.co.uk/hubfs/Website/honest-logo-white.webp) Your whole marketing team working with consultancies and B2B firms from a secret bunker in St Albans, Hertfordshire. #### Explore - [What I do](https://www.honestmktg.co.uk/what-i-do?hsLang=en) - [How I roll](https://www.honestmktg.co.uk/how-i-roll?hsLang=en) - [Mic drop moments](https://www.honestmktg.co.uk/mic-drop-moments?hsLang=en) - [Wisdom](https://www.honestmktg.co.uk/wisdom?hsLang=en) #### Let's connect - [Book your free content convo](https://www.honestmktg.co.uk/book-a-content-convo?hsLang=en) - [Contact](https://www.honestmktg.co.uk/contact?hsLang=en) - [clare@honestmktg.co.uk](mailto:clare@honestmktg.co.uk) - [LinkedIn](https://www.linkedin.com/in/clare-wener-02169513/) © 2026 Honest Marketing ```json { "@context" : "https://schema.org", "@type" : "ProfessionalService", "address" : { "@type" : "PostalAddress", "addressCountry" : "GB", "addressLocality" : "St Albans", "addressRegion" : "Hertfordshire" }, "areaServed" : [ "United Kingdom", "Worldwide" ], "description" : "One-person marketing team and fractional CMO for consultancies and B2B firms: marketing strategy, ideal customer profile and messaging, thought leadership content and HubSpot.", "email" : "clare@honestmktg.co.uk", "founder" : { "@type" : "Person", "jobTitle" : "Founder", "name" : "Clare Wener" }, "name" : "Honest Marketing", "sameAs" : [ "https://www.linkedin.com/company/honestmktg/" ], "url" : "https://www.honestmktg.co.uk/" } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Honest Marketing is me, Clare Wener: a one-person marketing team for consultancies and B2B firms. 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