The challenge
When a management consultancy grows, its marketing has to grow with it. But when the founder is leading the charge alongside everything else, it's tough to get from good intentions to a structured strategy that scales.
This 25-person consultancy, working with more than 30 associates, had strong foundations. What it needed was a clearer vision and a data-driven approach. With no way to track the return on its marketing, it was time for a fresh start.
What I did
- Three-year marketing strategy. A long-term roadmap that brought structure, clarity and measurable impact.
- Brand proposition. I sharpened the consultancy's positioning so it stood out in a crowded market.
- Content pillar strategy. I structured content using HubSpot topic clusters, so search engines recognised the firm's expertise and organic reach grew.
- HubSpot CRM. I rolled out HubSpot across the business to track marketing activity, nurture leads and measure success.
- Associate-led thought leadership. A structured approach, complete with a rate card, encouraged associates to contribute webinars, speaker slots, podcasts and articles.
- Specialist freelancers. A crack team of marketing ninjas added capability and output without full-time hires.
- Lead-generating campaigns. A multi-channel campaign schedule kept the sales pipeline in good shape.
