How I roll
I deliver POW!
That's Pearls of Wisdom that pack punch.
Pearls of wisdom, conversion content, knowledge nuggets… call it what you like, it's thought leadership. And now that AI can churn out a thousand articles before lunch, it matters more than ever.
Why thought leadership wins work
Your people are your product. Here's how I put them to work.
People buy people
Thought leadership is a supercharged way to sell to a B2B audience. People buy people. So promote your people: their expertise, their opinions, the lessons they've learned the hard way. Put them on a pedestal, let your prospects hear their words and watch the conversations happen.
AI can't do that part. It can only remix what's already out there. Your consultants' experience is the one thing nobody else can copy, and that's what makes your content worth reading.
AI does the heavy lifting. Humans do the thinking.
I use AI every day for research, first drafts, repurposing and analysis. It means you get more out of every idea, faster. But the original thinking comes from your experts, and I shape and check every word before it goes anywhere near your audience.
Show me the ROI
How do you prove it's working? Share your content through a powerful CRM (I love HubSpot) and you'll see it generate leads and influence client wins. No more guessing which article helped land the big one.
A cement-solid strategy
For your content and messaging to land in a joined-up way, you need a cement-solid strategy. It sets out your marketing goals, who your audience is, what makes them tick and how we'll reach them. That now includes where your buyers look for answers. More and more of them ask AI tools like ChatGPT before they ever search on Google, so your expertise needs to show up there too.
The Honest Way
I deliver POW! using my process of Delve, Determine, Do.
It's a constant cycle of refinement and evaluation.
The research and evaluation phase. What are your people hearing? What does the data tell us?
I get into the nitty gritty of your marketing and the wider landscape, with AI speeding up the research so we get to the insight faster.
Now the fun really begins.
Those brain cogs start whirring and your strategy or campaign comes to life, complete with goals and success criteria.
Creating those knowledge nuggets, written, spoken or filmed, from your experts' thinking.
Then setting it up behind the scenes in HubSpot so it creates leads for you.
Meet your one person
I’m Clare Wener, and I’ve worked in marketing and content for over 20 years, starting at Grant Thornton International way back in 2003.
From 2007 to 2010, I was a Strategic Communications Adviser at the Department of Health and Social Care, communicating with the NHS and creating campaigns for health and social care professionals. I was also health lead on an award-winning national public awareness campaign.
I've had many copywriting gigs and was retained by Grant Thornton International from 2014 to 2017 as a Global Internal Communications Adviser, rolling out an updated tone of voice.
From 2020 to 2024, I built and led the marketing function at boutique management consultancy Tribe, becoming Marketing Communications Director. I created its content strategy, implemented HubSpot and produced thought leadership that generated leads.
In January 2025, I set up Honest Marketing and have worked with a range of boutique consultancies on their marketing content and messaging strategies.
I have a geeky appreciation of the English language and really enjoy good design. I love seeing the bigger picture and creating the strategy that gets everything pulling in the same direction. And I love AI. I'm constantly blown away by what it can achieve... in the right hands.
What I'm like to work with
When you're honest, everyone knows where they stand, right? It's not the easiest path, but it's vital for positive, healthy relationships.
I don't beat about the bush and I speak up. Boundaries and work/life balance are important to me, and I'll respect yours too.
Save yourselves from marketing mediocrity.
Start demonstrating marketing ROI.