--- title: Marketing services for consultancies | Honest Marketing description: Marketing strategy, ideal customer and messaging workshops, thought leadership, HubSpot and fractional CMO support for consultancies and B2B firms. --- [![Honest Marketing](https://www.honestmktg.co.uk/hs-fs/hubfs/Website/honest-logo-black.webp?width=150&height=54&name=honest-logo-black.webp)](https://www.honestmktg.co.uk/?hsLang=en) - [What I do](https://www.honestmktg.co.uk/what-i-do?hsLang=en) - [How I roll](https://www.honestmktg.co.uk/how-i-roll?hsLang=en) - [Mic drop moments](https://www.honestmktg.co.uk/mic-drop-moments?hsLang=en) - [Wisdom](https://www.honestmktg.co.uk/wisdom?hsLang=en) - [Contact](https://www.honestmktg.co.uk/contact?hsLang=en) [Book your free content convo](https://www.honestmktg.co.uk/book-a-content-convo?hsLang=en) Menu What I do # Marketing that wins work for consultancies. You've built your consultancy on expertise. Now you want the right clients to see it. I give you everything a firm needs to turn that expertise into new business: the strategy, the messaging, the content and the HubSpot set-up to prove it's working. All from one accountable person, with a network of specialists and the right AI tools behind me. ![](https://www.honestmktg.co.uk/hubfs/Website/icon-halftone-dots.webp) ![Pop-art illustration of a dartboard with a dart in the centre](https://www.honestmktg.co.uk/hs-fs/hubfs/Man%20on%20moon%20dart%20board.png?width=1000&name=Man%20on%20moon%20dart%20board.png "Pop-art illustration of a dartboard with a dart in the centre") ![Woman studying something through a magnifying glass](https://www.honestmktg.co.uk/hs-fs/hubfs/Website/card-strategy-magnifier.webp?width=419&name=card-strategy-magnifier.webp "Woman studying something through a magnifying glass") ## Marketing strategy A plan built around how your clients really buy. Your targets are senior, time-poor and slow to decide. I build a marketing strategy around that: clear goals linked to revenue, the channels your buyers actually use, and a plan your consultants can get behind. Every piece of content then has a job to do. How I build a consultancy marketing strategy ![Pop-art illustration of a bright house with a speech bubble saying Messages live here, street signs reading Pains, Gains and ICP role, and a speech bubble saying Hey! I'm talkin' to you!](https://www.honestmktg.co.uk/hs-fs/hubfs/messages-house-final%20(1).png?width=600&name=messages-house-final%20(1).png "Pop-art illustration of a bright house with a speech bubble saying Messages live here, street signs reading Pains, Gains and ICP role, and a speech bubble saying Hey! I'm talkin' to you!") ## Ideal customer and messaging Know exactly who you're talking to, so what you say lands. In a workshop with your team, I uncover what keeps your ideal customer awake at night: their challenges, their goals and how they consume content. I turn that into messaging and a tone of voice that resonate so your website, proposals and content all say the same thing. Find your ideal customer and your voice ![Excited man holding a glowing lightbulb](https://www.honestmktg.co.uk/hs-fs/hubfs/Website/card-thought-leadership-lightbulb.webp?width=359&name=card-thought-leadership-lightbulb.webp "Excited man holding a glowing lightbulb") ## Thought leadership and content Your experts' thinking, turned into content that starts conversations. I get the ideas out of your consultants' heads and turn them into guides, reports, webinars, podcasts, articles and LinkedIn posts. Original thinking, written by a human, with AI handling the heavy lifting. How I turn expertise into thought leadership ![Woman in the desert looking through binoculars](https://www.honestmktg.co.uk/hs-fs/hubfs/Website/card-hubspot-binoculars.webp?width=420&name=card-hubspot-binoculars.webp "Woman in the desert looking through binoculars") ## HubSpot and data-driven marketing See which content wins work. I set HubSpot up so your content connects to your pipeline: forms, automation, lead scoring and reporting that shows which pieces influenced which deals. I offer this as monthly retained support, so your CRM keeps working as hard as you do. HubSpot for professional services firms ![Two shooting stars](https://www.honestmktg.co.uk/hs-fs/hubfs/Website/icon-shooting-stars.webp?width=279&name=icon-shooting-stars.webp "Two shooting stars") ## Your one person (fractional CMO) Senior marketing leadership, without the senior hire. I act as your part-time marketing director. I set the direction, report to your leadership team and manage the specialists and AI tools that do the rest. It suits firms that need more than a freelancer but aren't ready for a full-time CMO. What a fractional CMO does for a consultancy ## How we can work together I keep my client list small, so every firm gets proper attention. There are three ways to work with me. ### Retained support Ongoing help, month in, month out. ### Projects A single deliverable, such as a marketing strategy, a messaging workshop or a flagship report. ### Fractional CMO Regular senior leadership time, built into your team. ## Honest answers What firms ask me before we work together. What's the difference between a marketing strategy and a marketing plan? Your marketing strategy is the why and the what: who you're targeting, what you want to achieve and how you'll stand out. Your marketing plan is the how and the when: the activity, channels, timings and budget that deliver it. I create both, and the plan always ties back to the strategy. Can you work alongside our existing marketing person or agency? Absolutely. I often work alongside an in-house marketer or an agency, adding senior strategic thinking or extra capacity. I also offer coaching and mentoring for in-house marketers who want to grow their skills and confidence. Do you only work with consultancies? Consultancies and B2B professional services firms are my sweet spot, because that's where my experience runs deepest but I can be flexible. If you're a B2B firm with expertise to share, do get in touch. How quickly can you start? It depends on my existing workload. I keep my client list small so everyone gets proper attention. Get in touch and I'll give you an honest answer. ![Pop-art illustration of a man with an exploding head](https://www.honestmktg.co.uk/hs-fs/hubfs/Website/blog-exploding-head.webp?width=700&name=blog-exploding-head.webp "Pop-art illustration of a man with an exploding head") ## Feeling overwhelmed and not sure where to start? A 30-minute conversation about what's working, what isn't and which of these would make the biggest difference to your firm. [Book your free content convo](https://www.honestmktg.co.uk/book-a-content-convo?hsLang=en) ![Honest Marketing](https://www.honestmktg.co.uk/hubfs/Website/honest-logo-white.webp) Your whole marketing team working with consultancies and B2B firms from a secret bunker in St Albans, Hertfordshire. #### Explore - [What I do](https://www.honestmktg.co.uk/what-i-do?hsLang=en) - [How I roll](https://www.honestmktg.co.uk/how-i-roll?hsLang=en) - [Mic drop moments](https://www.honestmktg.co.uk/mic-drop-moments?hsLang=en) - [Wisdom](https://www.honestmktg.co.uk/wisdom?hsLang=en) #### Let's connect - [Book your free content convo](https://www.honestmktg.co.uk/book-a-content-convo?hsLang=en) - [Contact](https://www.honestmktg.co.uk/contact?hsLang=en) - [clare@honestmktg.co.uk](mailto:clare@honestmktg.co.uk) - [LinkedIn](https://www.linkedin.com/in/clare-wener-02169513/) © 2026 Honest Marketing ```json { "@context" : "https://schema.org", "@type" : "ItemList", "itemListElement" : [ { "@type" : "ListItem", "item" : { "@type" : "Service", "areaServed" : [ "United Kingdom", "Worldwide" ], "audience" : { "@type" : "BusinessAudience", "name" : "Consultancies and B2B professional services firms" }, "description" : "A marketing strategy built around how consultancy clients really buy: goals linked to revenue, the right channels for senior buyers and a plan consultants can get behind.", "name" : "Marketing strategy for consultancies", "provider" : { "@type" : "ProfessionalService", "name" : "Honest Marketing", "url" : "https://www.honestmktg.co.uk/" } }, "position" : 1 }, { "@type" : "ListItem", "item" : { "@type" : "Service", "areaServed" : [ "United Kingdom", "Worldwide" ], "audience" : { "@type" : "BusinessAudience", "name" : "Consultancies and B2B professional services firms" }, "description" : "Workshops that uncover what your ideal customer needs, then messaging and a tone of voice that speak straight to them.", "name" : "Ideal customer profile and messaging workshops", "provider" : { "@type" : "ProfessionalService", "name" : "Honest Marketing", "url" : "https://www.honestmktg.co.uk/" } }, "position" : 2 }, { "@type" : "ListItem", "item" : { "@type" : "Service", "areaServed" : [ "United Kingdom", "Worldwide" ], "audience" : { "@type" : "BusinessAudience", "name" : "Consultancies and B2B professional services firms" }, "description" : "Guides, reports, webinars, podcasts, articles and LinkedIn posts created from consultants' expertise.", "name" : "Thought leadership and content creation", "provider" : { "@type" : "ProfessionalService", "name" : "Honest Marketing", "url" : "https://www.honestmktg.co.uk/" } }, "position" : 3 }, { "@type" : "ListItem", "item" : { "@type" : "Service", "areaServed" : [ "United Kingdom", "Worldwide" ], "audience" : { "@type" : "BusinessAudience", "name" : "Consultancies and B2B professional services firms" }, "description" : "HubSpot set-up and monthly retained support connecting content to pipeline, with reporting on influenced deals.", "name" : "HubSpot and data-driven marketing", "provider" : { "@type" : "ProfessionalService", "name" : "Honest Marketing", "url" : "https://www.honestmktg.co.uk/" } }, "position" : 4 }, { "@type" : "ListItem", "item" : { "@type" : "Service", "areaServed" : [ "United Kingdom", "Worldwide" ], "audience" : { "@type" : "BusinessAudience", "name" : "Consultancies and B2B professional services firms" }, "description" : "Part-time senior marketing leadership for consultancies, managing specialists and AI tools.", "name" : "Fractional CMO", "provider" : { "@type" : "ProfessionalService", "name" : "Honest Marketing", "url" : "https://www.honestmktg.co.uk/" } }, "position" : 5 } ], "name" : "Honest Marketing services" } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Your marketing strategy is the why and the what: who you're targeting, what you want to achieve and how you'll stand out. 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